Where we advertise your listings online
Social Media Marketing
Social media is a catch-all term for websites that provide different social actions. For example, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook and Google+ on the other hand are full-blown social networking sites that allow for sharing updates, photos, joining events and a variety of other activities. DERMOT OBRIEN REALTY has been using and continues to use a variety of social media marketing tools to drive traffic to the company’s network of websites and to individual listings. Dermot OBrien started the first blog about Singer Island in 2008 which can now be found at DermotOBrienRealty.com. We continue to keep up-to-date on the latest innovations in social media marketing and apply these concepts to effectively market our listings and our network of real estate websites.
Almost 20% of home sales in Florida are to non-resident foreigners. Condominiums account for almost 50% of the properties purchased. Buyers from Brazil, Venezuela, Canada and Europe are the most numerous currently. These foreign buyers still see the Florida real estate market as providing good value. We use a variety of online, social media and print marketing tools to target these buyers. Dermot OBrien is a member of FIABCI (www.fiabci.org). We also are a member of the List Hub Global network which automatically lists all our properties on leading real estate portals in Europe, Asia and the Middle East. We also put all our listings on many leading international websites including the Wall Street Journal, duPont Registry, Luxury Homes, Proxio, World Properties, New York Times, and Mansion Global.